• Blogs

The COVID-19 pandemic has upended the world in more ways than one. The world of advertising is no different, and with a change in customer behaviour, advertisers are having to adapt. The phenomenal rise in the popularity of digital media in corporate communications has opened up new avenues for advertisers. Besides keeping up with the newest trends in the sector, it is essential for advertisers

Employee manuals or employee handbooks have an important role to play in assisting organizations with the process of onboarding new recruits. An essential component of corporate communications, the employee manual contains information about an organization’s vision, culture, processes, and policies. It seeks to answer all the questions that a new employee may have about the company. Employee manuals also outline the kind of behavior and

Accessibility is a basic necessity in today’s digital era where everyone has become technology-dependent. Even though it is a familiar topic among corporates, many fail when it comes to implementation. Lack of clarity about who is responsible for making marketing content and corporate communications accessible is the reason. However, if you are a part of the content creation process, there are simple things you can

In this digital age, content marketing is a powerful tool for corporate communication when it is used effectively. In 2018, 91 percent of marketers in the business-to-business domain used content marketing strategies to reach their audiences, and 85 percent thought it was an invaluable tool. Understanding the content marketing cycle can help business owners take full advantage of its benefits and see positive results. Getting

Communication, in its myriad forms, has been an integral part of society since time immemorial. From crude drawings on rock walls and caves to sophisticated graphs and charts, it has continually evolved and adapted. Storytelling was the earliest form of communication and, perhaps, the most popular. Research indicates that stories are immensely effective in conveying a message and forging connections. Role of Storytelling in Corporate

Content marketing is a tactic useful to create brand awareness, connect with your target audience, and boost sales through content that is valuable and relevant. It is the most important tool in corporate communication. While the ultimate goal is to increase sales, this cannot be achieved instantly. Effective content marketing must be able to persuade the audience to make the buying decision on their own

Social media is a two-way platform to interact with others and showcase your brand, products, and services. Many people are already using social media, so it is a good communication interface. It enables users to share your content, which amplifies reach. First of all, workplaces that are quick to adapt to technology can have an easier transition to using social media for internal communication, with

Why Corporate Communications? Any company always has information to convey to its clients, associates, and employees. Corporate communications give updates on where the company is heading, the story that made it what it is today, and invites the readers to accompany the company in this journey. Corporate communications is this two-way communication that directly shares news about the company or its products. Corporate publishing furthers

There is so much happening every minute on social media platforms—news feeds, stories, updates, launches, endorsements, advertisements, and whatnot. Social media marketing is an old subject; now the next trend is here: social media commerce. The busy and chaotic social media platforms have gotten a new update as shopping sites. Why social commerce? Social media is always a good place to introduce products and services.

Some of the most successful brands in America have customer magazines that make ideal examples of corporate publishing. Airbnb, for instance, publishes customer magazines that showcase success stories and some of the most beautiful properties hosted on its platform. What is your corporate publishing strategy? How To Add Customer Magazines to Your Publishing Strategy If you currently have a corporate newsletter, then you are no