Irrespective of your business and industry, newsletters are a key part of the overall marketing communication strategy. Newsletters allow you to consistently engage your stakeholders and build an ongoing relationship with them. Whether you want to inform about upcoming events, announce special services/offers, or share important business news or CSR activities, newsletters are a powerful branding tool to do all these as well as to engage your audience.
While content is key, newsletter design plays an equally important role in getting the message across. Because no matter how compelling the content is, if the newsletter looks generic, dull, or boring, it makes the content uninteresting and difficult to consume. And especially at a time when we are inundated with emails and newsletters every day, to stand out in that clutter, newsletter design has to be different and engaging. Using template-based designs will hardly yield the desired results.