Communication, in its myriad forms, has been an integral part of society since time immemorial. From crude drawings on rock walls and caves to sophisticated graphs and charts, it has continually evolved and adapted. Storytelling was the earliest form of communication and, perhaps, the most popular. Research indicates that stories are immensely effective in conveying a message and forging connections. Role of Storytelling in Corporate

Content marketing is a tactic useful to create brand awareness, connect with your target audience, and boost sales through content that is valuable and relevant. It is the most important tool in corporate communication. While the ultimate goal is to increase sales, this cannot be achieved instantly. Effective content marketing must be able to persuade the audience to make the buying decision on their own