The COVID-19 pandemic has upended the world in more ways than one. The world of advertising is no different, and with a change in customer behaviour, advertisers are having to adapt. The phenomenal rise in the popularity of digital media in corporate communications has opened up new avenues for advertisers. Besides keeping up with the newest trends in the sector, it is essential for advertisers

Accessibility is a basic necessity in today’s digital era where everyone has become technology-dependent. Even though it is a familiar topic among corporates, many fail when it comes to implementation. Lack of clarity about who is responsible for making marketing content and corporate communications accessible is the reason. However, if you are a part of the content creation process, there are simple things you can

In this digital age, content marketing is a powerful tool for corporate communication when it is used effectively. In 2018, 91 percent of marketers in the business-to-business domain used content marketing strategies to reach their audiences, and 85 percent thought it was an invaluable tool. Understanding the content marketing cycle can help business owners take full advantage of its benefits and see positive results. Getting

Communication, in its myriad forms, has been an integral part of society since time immemorial. From crude drawings on rock walls and caves to sophisticated graphs and charts, it has continually evolved and adapted. Storytelling was the earliest form of communication and, perhaps, the most popular. Research indicates that stories are immensely effective in conveying a message and forging connections. Role of Storytelling in Corporate

Content marketing is a tactic useful to create brand awareness, connect with your target audience, and boost sales through content that is valuable and relevant. It is the most important tool in corporate communication. While the ultimate goal is to increase sales, this cannot be achieved instantly. Effective content marketing must be able to persuade the audience to make the buying decision on their own

The year 2021 is a time to breathe and focus on nullifying the effects of a very demanding 2020. Major changes in the patterns of consumption by people worldwide reverberated into 2021 as well. The publishing industry has withstood the pandemic quite gracefully and must now keep up with the trends of 2021 that will help it adapt to the new consumer behaviors. Content Quality