Content marketing is a tactic useful to create brand awareness, connect with your target audience, and boost sales through content that is valuable and relevant. It is the most important tool in corporate communication. While the ultimate goal is to increase sales, this cannot be achieved instantly. Effective content marketing must be able to persuade the audience to make the buying decision on their own

Social media is a two-way platform to interact with others and showcase your brand, products, and services. Many people are already using social media, so it is a good communication interface. It enables users to share your content, which amplifies reach. First of all, workplaces that are quick to adapt to technology can have an easier transition to using social media for internal communication, with