In this digital age, content marketing is a powerful tool for corporate communication when it is used effectively. In 2018, 91 percent of marketers in the business-to-business domain used content marketing strategies to reach their audiences, and 85 percent thought it was an invaluable tool. Understanding the content marketing cycle can help business owners take full advantage of its benefits and see positive results. Getting

Communication, in its myriad forms, has been an integral part of society since time immemorial. From crude drawings on rock walls and caves to sophisticated graphs and charts, it has continually evolved and adapted. Storytelling was the earliest form of communication and, perhaps, the most popular. Research indicates that stories are immensely effective in conveying a message and forging connections. Role of Storytelling in Corporate

Content marketing is a tactic useful to create brand awareness, connect with your target audience, and boost sales through content that is valuable and relevant. It is the most important tool in corporate communication. While the ultimate goal is to increase sales, this cannot be achieved instantly. Effective content marketing must be able to persuade the audience to make the buying decision on their own

Social media is a two-way platform to interact with others and showcase your brand, products, and services. Many people are already using social media, so it is a good communication interface. It enables users to share your content, which amplifies reach. First of all, workplaces that are quick to adapt to technology can have an easier transition to using social media for internal communication, with