The COVID-19 pandemic has upended the world in more ways than one. The world of advertising is no different, and with a change in customer behaviour, advertisers are having to adapt. The phenomenal rise in the popularity of digital media in corporate communications has opened up new avenues for advertisers. Besides keeping up with the newest trends in the sector, it is essential for advertisers

Employee manuals or employee handbooks have an important role to play in assisting organizations with the process of onboarding new recruits. An essential component of corporate communications, the employee manual contains information about an organization’s vision, culture, processes, and policies. It seeks to answer all the questions that a new employee may have about the company. Employee manuals also outline the kind of behavior and

Accessibility is a basic necessity in today’s digital era where everyone has become technology-dependent. Even though it is a familiar topic among corporates, many fail when it comes to implementation. Lack of clarity about who is responsible for making marketing content and corporate communications accessible is the reason. However, if you are a part of the content creation process, there are simple things you can

Why Corporate Communications? Any company always has information to convey to its clients, associates, and employees. Corporate communications give updates on where the company is heading, the story that made it what it is today, and invites the readers to accompany the company in this journey. Corporate communications is this two-way communication that directly shares news about the company or its products. Corporate publishing furthers

There is so much happening every minute on social media platforms—news feeds, stories, updates, launches, endorsements, advertisements, and whatnot. Social media marketing is an old subject; now the next trend is here: social media commerce. The busy and chaotic social media platforms have gotten a new update as shopping sites. Why social commerce? Social media is always a good place to introduce products and services.