The COVID-19 pandemic has upended the world in more ways than one. The world of advertising is no different, and with a change in customer behaviour, advertisers are having to adapt. The phenomenal rise in the popularity of digital media in corporate communications has opened up new avenues for advertisers. Besides keeping up with the newest trends in the sector, it is essential for advertisers

Employee manuals or employee handbooks have an important role to play in assisting organizations with the process of onboarding new recruits. An essential component of corporate communications, the employee manual contains information about an organization’s vision, culture, processes, and policies. It seeks to answer all the questions that a new employee may have about the company. Employee manuals also outline the kind of behavior and

Accessibility is a basic necessity in today’s digital era where everyone has become technology-dependent. Even though it is a familiar topic among corporates, many fail when it comes to implementation. Lack of clarity about who is responsible for making marketing content and corporate communications accessible is the reason. However, if you are a part of the content creation process, there are simple things you can

Social media is a two-way platform to interact with others and showcase your brand, products, and services. Many people are already using social media, so it is a good communication interface. It enables users to share your content, which amplifies reach. First of all, workplaces that are quick to adapt to technology can have an easier transition to using social media for internal communication, with

Why Corporate Communications? Any company always has information to convey to its clients, associates, and employees. Corporate communications give updates on where the company is heading, the story that made it what it is today, and invites the readers to accompany the company in this journey. Corporate communications is this two-way communication that directly shares news about the company or its products. Corporate publishing furthers

There is so much happening every minute on social media platforms—news feeds, stories, updates, launches, endorsements, advertisements, and whatnot. Social media marketing is an old subject; now the next trend is here: social media commerce. The busy and chaotic social media platforms have gotten a new update as shopping sites. Why social commerce? Social media is always a good place to introduce products and services.

Some of the most successful brands in America have customer magazines that make ideal examples of corporate publishing. Airbnb, for instance, publishes customer magazines that showcase success stories and some of the most beautiful properties hosted on its platform. What is your corporate publishing strategy? How To Add Customer Magazines to Your Publishing Strategy If you currently have a corporate newsletter, then you are no

The year 2021 is a time to breathe and focus on nullifying the effects of a very demanding 2020. Major changes in the patterns of consumption by people worldwide reverberated into 2021 as well. The publishing industry has withstood the pandemic quite gracefully and must now keep up with the trends of 2021 that will help it adapt to the new consumer behaviors. Content Quality

The COVID-19 pandemic and the subsequent mandatory lockdown have changed consumer behavior significantly. The remote-working culture has shifted its focus entirely to digital connections over physical ones to stop the spread of coronavirus. Social distancing has had effects on all industries alike, and creative agencies are not alone in this situation. The importance of proximity has been replaced by capabilities. However, creative agencies are resilient,

Robert McKee, a world-renowned screenwriting lecturer and project consultant for major firms, believes that executives can engage listeners on a whole new level if they toss their PowerPoint slides and learn to tell good stories instead, because people are not inspired to act by reason alone. Stories engage their emotions, talk to them, and energize them. Corporate communication, both internal and external, has a primary