The COVID-19 pandemic has upended the world in more ways than one. The world of advertising is no different, and with a change in customer behaviour, advertisers are having to adapt. The phenomenal rise in the popularity of digital media in corporate communications has opened up new avenues for advertisers. Besides keeping up with the newest trends in the sector, it is essential for advertisers

Employee manuals or employee handbooks have an important role to play in assisting organizations with the process of onboarding new recruits. An essential component of corporate communications, the employee manual contains information about an organization’s vision, culture, processes, and policies. It seeks to answer all the questions that a new employee may have about the company. Employee manuals also outline the kind of behavior and