The COVID-19 pandemic has upended the world in more ways than one. The world of advertising is no different, and with a change in customer behaviour, advertisers are having to adapt. The phenomenal rise in the popularity of digital media in corporate communications has opened up new avenues for advertisers. Besides keeping up with the newest trends in the sector, it is essential for advertisers

In this digital age, content marketing is a powerful tool for corporate communication when it is used effectively. In 2018, 91 percent of marketers in the business-to-business domain used content marketing strategies to reach their audiences, and 85 percent thought it was an invaluable tool. Understanding the content marketing cycle can help business owners take full advantage of its benefits and see positive results. Getting