In this digital age, content marketing is a powerful tool for corporate communication when it is used effectively. In 2018, 91 percent of marketers in the business-to-business domain used content marketing strategies to reach their audiences, and 85 percent thought it was an invaluable tool. Understanding the content marketing cycle can help business owners take full advantage of its benefits and see positive results. Getting

Communication, in its myriad forms, has been an integral part of society since time immemorial. From crude drawings on rock walls and caves to sophisticated graphs and charts, it has continually evolved and adapted. Storytelling was the earliest form of communication and, perhaps, the most popular. Research indicates that stories are immensely effective in conveying a message and forging connections. Role of Storytelling in Corporate